ABOUT THE PROJECT
Rival Road was a large experiential marketing campaign that took place on July 26th & 27th 2016 to promote the Volkswagen Golf GTI and Jetta GLI. The campaign consisted of a live streamed RC car race on Twitch. Six professional RC car drivers drove custom built miniature GTIs and GLIs around a 30 by 60 foot track. The track was rigged with mechatronic obstacles while Tanner Faust and Scott Speed (VW professional rally car drivers) provided live commentary.
- Track concept renderings and track design
- Obstacle engineering, fabrication, electronics, firmware development, and installation
- RC car CAD modeling, molding, and thermoforming
- "Pit Crew" support during live event